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Google Lead Attribution
June 26, 2026
For those of you engaging in Google advertising, you'll be happy to know that Google Lead Form submissions are now tracked and attributed. Leads from Google Ads Lead Forms will now correctly appear under “Paid Search” instead of being mislabeled as “Paid Social,” and attribution data now includes full Campaign, Ad Group, and Ad details for clearer reporting. We’ve also introduced a new contact activity called “Google Lead Form Submission,” which logs the campaign source, as well as the specific ad and form that generated each lead. These updates ensure more accurate reporting, better visibility into ad performance, and improved workflow automation without requiring any additional setup.
You can now save both existing and newly created QR codes directly to Apple Wallet or Google Wallet for quick access during in-person interactions. Each wallet pass includes helpful details about the QR code’s type, destination, and associated location, making it easier to identify the right code without searching through your photo gallery. Passes are designed for each wallet, so their appearance differs between the two. For example, a Profile Image is supported on Apple Wallet but not on Google Wallet. Agency branding currently appears in the pass header by default and can’t be turned off yet, though an option to make it optional is planned for a future update.
You can now add a unique Message ID to webhook payloads for email opens and clicks, making it easier to connect engagement activity to the exact email that generated it. In a workflow that starts with the Email Events trigger, open the Send Webhook action and select Message ID from the custom value picker when you build the payload. The ID stays the same for repeat opens or clicks on the same message, while different emails receive different IDs. Email Opened still fires on every open, but the ID gives your external system a reliable way to dedupe repeat activity. This helps you build more accurate external reports and identify engagement with specific campaigns.
