News & Updates
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Even MORE engagement and sales campaign statistics available
April 6, 2025
The Ad Manager statistics section in JourneyCARE now provides performance data for Sales and Engagement campaigns.
This data was previously only available for Leads and Traffic objectives.
How It Works:
- Under Ad Manager Statistics tab of Ad Manager, we can see the campaign performance details.
- In the "Results" column of campaign statistics, users will now see outcome data for:
- Engagement Objective with Messaging Apps as the conversion location
- Displays the number of people who started a conversation through the ad.
You can now save both existing and newly created QR codes directly to Apple Wallet or Google Wallet for quick access during in-person interactions. Each wallet pass includes helpful details about the QR code’s type, destination, and associated location, making it easier to identify the right code without searching through your photo gallery. Passes are designed for each wallet, so their appearance differs between the two. For example, a Profile Image is supported on Apple Wallet but not on Google Wallet. Agency branding currently appears in the pass header by default and can’t be turned off yet, though an option to make it optional is planned for a future update.
You can now add a unique Message ID to webhook payloads for email opens and clicks, making it easier to connect engagement activity to the exact email that generated it. In a workflow that starts with the Email Events trigger, open the Send Webhook action and select Message ID from the custom value picker when you build the payload. The ID stays the same for repeat opens or clicks on the same message, while different emails receive different IDs. Email Opened still fires on every open, but the ID gives your external system a reliable way to dedupe repeat activity. This helps you build more accurate external reports and identify engagement with specific campaigns.
