Countdown timers in emails are dynamic elements that create urgency by counting down to a specific deadline. They help convey the sense of exclusivity and prompt users to act quickly.

To use this feature, first design the timer in the Marketing section of JourneyCARE. After you save the timer there, you can add it as an element in your email campaign.

NOTE:  Anomaly with Apple Mail

Apple Mail caches GIFs, which affects how countdown timers are updated. Unlike other email clients where the timer updates each time the email is opened, Apple Mail may display the same GIF repeatedly without refreshing it.  As a result, if a user opens the same email multiple times in Apple Mail, the countdown timer may appear to stop ticking after the first open.