TRANSCRIPT:

For those of you who use JourneyCARE's built-in integration with Postalytics to send print mail via USPS, I'm happy to share that you have a new option to include a reply envelope. Reply envelopes are a great way to boost the likelihood that you are going to get a response because it removes the effort required for someone to do so.

You can use them with fundraising campaigns, election ballots, paper surveys, or offline program enrollments. Anytime you want to make it easy for someone to return a response to you, consider including one. There are actually two options.

First, a business reply envelope, which is pre-addressed and postage paid, so the response can be sent back to you without someone adding a stamp. As the sender, you only pay for postage if the envelope is returned. Using this type of envelope also requires getting a special permit from the USPS. Our partner post alytics can help with this permit process.

The other option is called a courtesy reply envelope, and this type is pre-addressed, but the recipient needs to apply a stamp so you are not covering the postage on these replies. That makes it lower cost and also there is no USPS permit required.

One final quick note in order to see the reply envelope option. You need to be using the 8 1/2 x 14 inch letter format, which gives you a removable section that someone would be returning in the envelope. If you are using any other style of mailer, you won't see the envelope option.

Go ahead and give this new option a try on your next mailing and let us know what you think.