News & Updates
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Boost accessibility with Color Contrast Checker
December 22, 2024
Using the right color contrast ratio when building or editing your website ensures that the text is clearly legible against the background.
This has several very important benefits:
- Better accessibility - An improved readability for users with visual impairments or color blindness
- Improved user experience - Enhanced overall usability by reducing eye strain and better navigation clarity
- A boost of SEO - An overall better user experience and optimization for accessibility means search engine algorithms will rank your site higher if it includes the right color contrast ratios
When selecting colors in the Premium Site Editor, you’ll now see the new Color Contrast Ratio checker with either a failed (red X) or passing score of AA or AAA. These will let you know if the color contrast ratio of the text element you selected is good.
A client had just mentioned how she wished that she could have additional levels of folders in Email Templates to help keep things organized… and the very next day, that exact feature was released! You’ll now notice that you can have folders AND subfolders for Campaigns, Templates, and Sequences, making it easier to structure everything in a way that actually fits how your team works. This makes a big difference as your content grows. You can group related items, reduce clutter, and quickly find what you need without digging through long lists. It’s especially helpful for teams managing multiple clients or large volumes of campaigns, giving you a more scalable and consistent way to stay organized.
If you use “Drip Mode” in your automations to spread out the number of people who go through the workflow, you’ll now notice more information available to you before you publish. You can see exactly how your schedule will run with a live preview that shows when each batch will be sent and alerts you to any timing conflicts. Behind the scenes, the updates also make drip behavior more predictable. Changes to settings are clearly explained, queued contacts won’t unexpectedly send all at once, and workflows will pause and resume properly without disrupting your pacing. Overall, this gives you much more confidence in how your drip campaigns will perform, without the guesswork.
