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Automatically tag people who interact with your emails
January 7, 2025
It's now even easier to automatically follow-up with people who interact with the emails you send. Instantly segment with tags based on opens, clicks, replies, and more!
You can quickly set the desired tag(s) on the sending screen when you are prepping an email to go out.
While you *could* do this previously by setting up workflows, having this built right into the sending screen saves you time by eliminating the need to create those automations.
After sending, you'll be able to see a tags summary as part of your campaign statistics.
You can now save both existing and newly created QR codes directly to Apple Wallet or Google Wallet for quick access during in-person interactions. Each wallet pass includes helpful details about the QR code’s type, destination, and associated location, making it easier to identify the right code without searching through your photo gallery. Passes are designed for each wallet, so their appearance differs between the two. For example, a Profile Image is supported on Apple Wallet but not on Google Wallet. Agency branding currently appears in the pass header by default and can’t be turned off yet, though an option to make it optional is planned for a future update.
You can now add a unique Message ID to webhook payloads for email opens and clicks, making it easier to connect engagement activity to the exact email that generated it. In a workflow that starts with the Email Events trigger, open the Send Webhook action and select Message ID from the custom value picker when you build the payload. The ID stays the same for repeat opens or clicks on the same message, while different emails receive different IDs. Email Opened still fires on every open, but the ID gives your external system a reliable way to dedupe repeat activity. This helps you build more accurate external reports and identify engagement with specific campaigns.
