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Mobile App Update: Watermarking and Media Optimization for Social Planner
April 21, 2025
No more jumping between design tools, resizing images, or manually editing assets for every channel!
Automatically applying a watermark ensures your logo or brand tag appears across all content, no matter the channel. Just toggle the Watermark option under Advanced Settings while creating a post on mobile.
With Media Optimization, your uploaded images are automatically resized and formatted to meet the unique requirements of each social platform (Instagram, Facebook, LinkedIn, etc.).
How to Use These Features?
- Open the Social Planner in your mobile app
- Start creating a new post and upload your media
- Under Advanced Settings, toggle on:
- Watermark to apply your branding
- Media Optimization to auto-format for every platform
- Publish your post across channels
You can now save both existing and newly created QR codes directly to Apple Wallet or Google Wallet for quick access during in-person interactions. Each wallet pass includes helpful details about the QR code’s type, destination, and associated location, making it easier to identify the right code without searching through your photo gallery. Passes are designed for each wallet, so their appearance differs between the two. For example, a Profile Image is supported on Apple Wallet but not on Google Wallet. Agency branding currently appears in the pass header by default and can’t be turned off yet, though an option to make it optional is planned for a future update.
You can now add a unique Message ID to webhook payloads for email opens and clicks, making it easier to connect engagement activity to the exact email that generated it. In a workflow that starts with the Email Events trigger, open the Send Webhook action and select Message ID from the custom value picker when you build the payload. The ID stays the same for repeat opens or clicks on the same message, while different emails receive different IDs. Email Opened still fires on every open, but the ID gives your external system a reliable way to dedupe repeat activity. This helps you build more accurate external reports and identify engagement with specific campaigns.
