News & Updates
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Unified Threads Management
November 3, 2026
You can now sync your existing Threads posts into Social Planner, bringing your text, images, videos, carousels, GIFs, and polls into one central view alongside your other social content. Threads Post Sync is currently in Beta and available through Labs, and it must be enabled for each location before syncing starts. Available engagement data, including views, likes, replies, reposts, and shares, is also synced to help you review performance and access your content history. With daily syncing, you can clone text, image, video, carousel, and GIF posts to reuse them, while polls can be viewed but not cloned.
You can now save both existing and newly created QR codes directly to Apple Wallet or Google Wallet for quick access during in-person interactions. Each wallet pass includes helpful details about the QR code’s type, destination, and associated location, making it easier to identify the right code without searching through your photo gallery. Passes are designed for each wallet, so their appearance differs between the two. For example, a Profile Image is supported on Apple Wallet but not on Google Wallet. Agency branding currently appears in the pass header by default and can’t be turned off yet, though an option to make it optional is planned for a future update.
You can now add a unique Message ID to webhook payloads for email opens and clicks, making it easier to connect engagement activity to the exact email that generated it. In a workflow that starts with the Email Events trigger, open the Send Webhook action and select Message ID from the custom value picker when you build the payload. The ID stays the same for repeat opens or clicks on the same message, while different emails receive different IDs. Email Opened still fires on every open, but the ID gives your external system a reliable way to dedupe repeat activity. This helps you build more accurate external reports and identify engagement with specific campaigns.
