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Social Planner Update
June 12, 2025
You can now create higher-quality, platform-specific AI content in Social Planner with our all-new, guided content questions powered by Content AI.
What’s Changed?
- Adaptive Experience: The content generation form now adapts to your selected platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.), asking only the most relevant questions.
- Brand Voice Integration: Brand Voice fields are auto-filled wherever possible for consistent, on-brand content. You can still override or add extra details as you wish.
- Streamlined Workflow: Mandatory fields are always visible, while optional questions are neatly tucked into a collapsible menu - expand them whenever you want more control.
- Clearer Content Goals: The new questions help you clarify your key message, content goal, CTA, and more - tailored to each social platform and content type.
How Do I Use This?
- Go to Marketing → Social Planner.
- Click the "+ New Post" button.
- Under the dropdown, select "Content AI" to launch the new experience.
Try it out and share your feedback for the generated content
We’ve expanded the Media Library to make reviewing your files faster and easier. You can now preview a wider variety of file types including PDFs, Word documents, Excel and CSV files, audio files, text files, and supported 3D models directly in JourneyCARE without downloading them first. Just click Preview, and the correct viewer will open automatically, allowing you to quickly inspect your files and get back to work. It's a small quality-of-life improvement that streamlines your workflow and helps you find exactly what you need with fewer clicks.
Want to make your social posts more accessible without adding extra steps to your workflow? You can now add Alternative Text to images directly in JourneyCARE within the Social Planner! Simply upload your images, add a unique description to each one, and schedule or publish your post as you normally would. Whether you're sharing a single image or a carousel, each image can have its own custom alternative text, making your content more inclusive for visually impaired audiences while following accessibility best practices. Even better, Social Planner automatically sends alternative text to supported social platforms, so there's no need to make edits after publishing. It's an easy way to create more thoughtful, accessible content and all from one place.
