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Social Planner Update
June 12, 2025
You can now create higher-quality, platform-specific AI content in Social Planner with our all-new, guided content questions powered by Content AI.
What’s Changed?
- Adaptive Experience: The content generation form now adapts to your selected platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.), asking only the most relevant questions.
- Brand Voice Integration: Brand Voice fields are auto-filled wherever possible for consistent, on-brand content. You can still override or add extra details as you wish.
- Streamlined Workflow: Mandatory fields are always visible, while optional questions are neatly tucked into a collapsible menu - expand them whenever you want more control.
- Clearer Content Goals: The new questions help you clarify your key message, content goal, CTA, and more - tailored to each social platform and content type.
How Do I Use This?
- Go to Marketing → Social Planner.
- Click the "+ New Post" button.
- Under the dropdown, select "Content AI" to launch the new experience.
Try it out and share your feedback for the generated content
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