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Build recipient segments directly in Email Campaigns
April 16, 2025
Introducing a new way of determining who should receive your email campaign!
Previously, it had been necessary to go into Contacts to pre-build a saved list so that you could target that specific list when you'd send an email blast.
Now, you can skip over that pre-build part and create your recipient list directly in you remail campaign.
This allows you to have quick, flexible targeted all in one place, even if the mix of recipients you are aiming to reach is complex.
How to Use:
- Open any campaign in new or edit mode
- Go to Send or Schedule Screen
- In Recipient section → Click Build Segments
- Add conditions using Tags, Contacts, Smart Lists or Segments
- Use AND/OR logic to combine rules
A client had just mentioned how she wished that she could have additional levels of folders in Email Templates to help keep things organized… and the very next day, that exact feature was released! You’ll now notice that you can have folders AND subfolders for Campaigns, Templates, and Sequences, making it easier to structure everything in a way that actually fits how your team works. This makes a big difference as your content grows. You can group related items, reduce clutter, and quickly find what you need without digging through long lists. It’s especially helpful for teams managing multiple clients or large volumes of campaigns, giving you a more scalable and consistent way to stay organized.
If you use “Drip Mode” in your automations to spread out the number of people who go through the workflow, you’ll now notice more information available to you before you publish. You can see exactly how your schedule will run with a live preview that shows when each batch will be sent and alerts you to any timing conflicts. Behind the scenes, the updates also make drip behavior more predictable. Changes to settings are clearly explained, queued contacts won’t unexpectedly send all at once, and workflows will pause and resume properly without disrupting your pacing. Overall, this gives you much more confidence in how your drip campaigns will perform, without the guesswork.
