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Build recipient segments directly in Email Campaigns
April 16, 2025
Introducing a new way of determining who should receive your email campaign!
Previously, it had been necessary to go into Contacts to pre-build a saved list so that you could target that specific list when you'd send an email blast.
Now, you can skip over that pre-build part and create your recipient list directly in you remail campaign.
This allows you to have quick, flexible targeted all in one place, even if the mix of recipients you are aiming to reach is complex.
How to Use:
- Open any campaign in new or edit mode
- Go to Send or Schedule Screen
- In Recipient section → Click Build Segments
- Add conditions using Tags, Contacts, Smart Lists or Segments
- Use AND/OR logic to combine rules
You can now save both existing and newly created QR codes directly to Apple Wallet or Google Wallet for quick access during in-person interactions. Each wallet pass includes helpful details about the QR code’s type, destination, and associated location, making it easier to identify the right code without searching through your photo gallery. Passes are designed for each wallet, so their appearance differs between the two. For example, a Profile Image is supported on Apple Wallet but not on Google Wallet. Agency branding currently appears in the pass header by default and can’t be turned off yet, though an option to make it optional is planned for a future update.
You can now add a unique Message ID to webhook payloads for email opens and clicks, making it easier to connect engagement activity to the exact email that generated it. In a workflow that starts with the Email Events trigger, open the Send Webhook action and select Message ID from the custom value picker when you build the payload. The ID stays the same for repeat opens or clicks on the same message, while different emails receive different IDs. Email Opened still fires on every open, but the ID gives your external system a reliable way to dedupe repeat activity. This helps you build more accurate external reports and identify engagement with specific campaigns.
