News & Updates
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Ad Manager Updates for Google Ads
April 25, 2025
Are you using the built-in Ad Manager in your JourneyCARE account? We've sprinkled in even more awesomeness.
Now, the Google Ads campaign builder has more configuration options aimed at providing you with more flexibility, control, and targeting capabilities.
The updates include:
- Support for up to 15 Headlines & 4 Descriptions
- Keyword Match Types (Phrase, Broad, Exact)
- Bid Strategy: Maximise Clicks with CPC (Cost Per Click) Cap
- Gender and Age Targeting
- Display Path Inputs for Cleaner URLs
A client had just mentioned how she wished that she could have additional levels of folders in Email Templates to help keep things organized… and the very next day, that exact feature was released! You’ll now notice that you can have folders AND subfolders for Campaigns, Templates, and Sequences, making it easier to structure everything in a way that actually fits how your team works. This makes a big difference as your content grows. You can group related items, reduce clutter, and quickly find what you need without digging through long lists. It’s especially helpful for teams managing multiple clients or large volumes of campaigns, giving you a more scalable and consistent way to stay organized.
If you use “Drip Mode” in your automations to spread out the number of people who go through the workflow, you’ll now notice more information available to you before you publish. You can see exactly how your schedule will run with a live preview that shows when each batch will be sent and alerts you to any timing conflicts. Behind the scenes, the updates also make drip behavior more predictable. Changes to settings are clearly explained, queued contacts won’t unexpectedly send all at once, and workflows will pause and resume properly without disrupting your pacing. Overall, this gives you much more confidence in how your drip campaigns will perform, without the guesswork.
