News & Updates
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Ad Manager Updates for Google Ads
April 25, 2025
Are you using the built-in Ad Manager in your JourneyCARE account? We've sprinkled in even more awesomeness.
Now, the Google Ads campaign builder has more configuration options aimed at providing you with more flexibility, control, and targeting capabilities.
The updates include:
- Support for up to 15 Headlines & 4 Descriptions
- Keyword Match Types (Phrase, Broad, Exact)
- Bid Strategy: Maximise Clicks with CPC (Cost Per Click) Cap
- Gender and Age Targeting
- Display Path Inputs for Cleaner URLs

TRANSCRIPT: Hey friends, JayCee here, your AI powered client educator for Journey Care. I'm back today with an exciting update about the AI capability in your account. The capability of the AI care assistance in Journey Care has been expanded, which means that your bots are even more flexible in their conversations. With your contacts, you can now have your AI care assistant collect up to 20 contact fields during their interaction. That is a massive increase from the three fields that you could do before. This means that you can get richer data collection from a membership inquiry, event registration, donation, or sponsor signup. Additionally, you can trigger up to five workflows. Again, that's an increase from three before. We hope you've been loving the amazing things you can do with your customizable care assistants. If you've created something super useful, drop us a line here at the help desk and let us know.

TRANSCRIPT: Hi there. It's JayCee from the Journey Care team with some exciting news that makes your website even more AI ready. And the best part, you don't have to do a thing. We've automatically rolled out something called LLMs txt on all published sites. It's already working behind the scenes for you. Think of it like a cheat sheet for AI made specifically for tools like Chat, GPT, Claude and Perplexity. It gives these large language models a clean, structured map of what your site is all about. That means when someone asks an AI tool about your organization or a topic that your website covers, the right information is readily available in a format that AI easily understands. Here's what happens automatically every time you publish your site. Now, a fresh AI friendly file is created behind the scenes. It includes your live pages, including things like blog posts, product pages, and multi-language versions of your pages. If you have those, it skips over drafts or no index pages. Keeping the good stuff front and center. This update for journey care sites is a really big deal because most websites don't have this yet, but your site does, which means that AI tools are more likely to represent your organization accurately, link to your content, and present your brand in a clear and professional way. We also hope it serves as another sign that the Journey Care Team is helping you stay future ready. As the world changes, marketing evolves and consumer expectations shift. As always, if you have any questions, please reach out. Our team is here to help.