News & Updates
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Ad Manager Updates for Google Ads
April 25, 2025
Are you using the built-in Ad Manager in your JourneyCARE account? We've sprinkled in even more awesomeness.
Now, the Google Ads campaign builder has more configuration options aimed at providing you with more flexibility, control, and targeting capabilities.
The updates include:
- Support for up to 15 Headlines & 4 Descriptions
- Keyword Match Types (Phrase, Broad, Exact)
- Bid Strategy: Maximise Clicks with CPC (Cost Per Click) Cap
- Gender and Age Targeting
- Display Path Inputs for Cleaner URLs

SmartList filtering ha been updated with new options. You’ll notice the addition of commonly requested operators for date filters - today, tomorrow, yesterday, this week, this quarter, etc. You’ll also notice more consistency with text filters so that you’ll have access to the same set of options across all text string - is, is not, contains, does not contain, in any of, in none of, is empty, etc.


