News & Updates
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Ad Manager: Sales objective for Meta Ads
March 27, 2025
Our dev team continues to work toward the goal of making management of your ad campaigns directly inside of JourneyCARE as powerful as using Meta's own Ad Manager.
The latest update allows you to optimize your campaigns for high-value actions, such as purchases, lead generation, and customer inquiries. This feature is designed to help businesses reach people who are most likely to convert, increasing return on ad spend (ROAS).
We now fully support conversions from both website and messaging apps such as Facebook, Instagram, and Whatsapp.

If you're not yet seeing the fresh new look of the Activity Stream in your Contacts, activate this enhancement in Labs. The new design is a continuous feed with with distinct icons, date groupings, clickable cards, and backend optimizations ~delivering faster load times and a cleaner interface. What’s New? New Event Icons: Each activity type (calls, emails, notes, etc.) has its own icon for instant recognition. Date Groupings: Activities are grouped under headings like “Today” and “Yesterday” for chronological clarity. Clickable Event Cards: Each card shows title, timestamp, campaign/source labels, and links. Database Optimizations: Under-the-hood improvements yield quicker loads, faster processing, and more reliable data. Responsive Design: Enhanced interaction and layout consistency on desktop and tablet screens. Why This Matters? Performance Boost: Faster page loads and smoother scrolling thanks to optimized queries and indexing. Reduced Clutter: Clear icons and date headers make it easy to scan for specific events. Increased Productivity: Click-through cards get you to detailed interaction data in one tap, keeping you in context.