News & Updates

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Social Planner Update
June 12, 2025

You can now create higher-quality, platform-specific AI content in Social Planner with our all-new, guided content questions powered by Content AI.


What’s Changed?


  • Adaptive Experience: The content generation form now adapts to your selected platform (Facebook, Instagram, LinkedIn, etc.) and content type (Post, Reel, etc.), asking only the most relevant questions.
  • Brand Voice Integration: Brand Voice fields are auto-filled wherever possible for consistent, on-brand content. You can still override or add extra details as you wish.
  • Streamlined Workflow: Mandatory fields are always visible, while optional questions are neatly tucked into a collapsible menu - expand them whenever you want more control.
  • Clearer Content Goals: The new questions help you clarify your key message, content goal, CTA, and more - tailored to each social platform and content type.


How Do I Use This?

  • Go to Marketing → Social Planner.
  • Click the "+ New Post" button.
  • Under the dropdown, select "Content AI" to launch the new experience.



Try it out and share your feedback for the generated content

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