News & Updates
Innovating every single day to help you attract, engage, and serve your members
Conditional Sections in Emails
November 22, 2024
While it's always been possible to segment emails and send different emails to different people in your database, you can now use ONE email and simply show each person the elements of the email that are right for them
This allows you to show special offers only to members, show different content to people who have already registered for an event vs. those who haven't yet signed up, etc.
The result is more personalized and powerful email marketing!
Staying in the area of workflows, math-based automations just got a big upgrade. You can now reuse calculation results directly in later steps of your workflows, without needing to store them in a custom field first. This makes it much easier to build workflows that adapt in real time, whether you’re tracking engagement, calculating totals, or guiding members down different paths based on their activity. You’ll be able to create more dynamic and personalized automations with less setup behind the scenes and fewer workarounds to make everything connect.
You can now pull files directly from Media Storage when building workflows, making it much easier to reuse the same assets across multiple automations. Instead of re-uploading files or pasting links over and over, you can simply select what you’ve already saved. Whether it’s a PDF, image, or other media, everything stays consistent and easy to manage. This change reduces repetitive work when you’re trying to stay consistent across your communications, especially when sharing resources, event materials, or member content through automated messages
