News & Updates
Innovating every single day to help you attract, engage, and serve your members
Ad Manager Updates for Google Ads
April 25, 2025
Are you using the built-in Ad Manager in your JourneyCARE account? We've sprinkled in even more awesomeness.
Now, the Google Ads campaign builder has more configuration options aimed at providing you with more flexibility, control, and targeting capabilities.
The updates include:
- Support for up to 15 Headlines & 4 Descriptions
- Keyword Match Types (Phrase, Broad, Exact)
- Bid Strategy: Maximise Clicks with CPC (Cost Per Click) Cap
- Gender and Age Targeting
- Display Path Inputs for Cleaner URLs
The next time you merge contacts, you'll want to be aware of a change in how workflows are handled. In this quick video, we explain the old action and what you can expect going forward.
An awesome new AI enhancement has been added to JourneyCARE accounts which will make it even easier for organizations to automate member experience design and administrative tasks. Simply type in natural language what you are trying to build and the platform will attempt to create that automation for you. As an example, you could ask the AI to create a sequence of emails that triggers when a tag is added and spaces the emails a week apart. You could also specify what you'd like the emails to be about. In just a few moments, the entire workflow is generated, including draft text for the emails NOTE: The content of *anything* that the AI writes in JourneyCARE will be much stronger if you go into Marketing --> Brand Board --> Brand Voice and answer the questions there. It allows the AI to know more about your organization, audience, and communication preferences so that the messages that it writes for you are more on-target with what will work for you.
