News & Updates
Innovating every single day to help you attract, engage, and serve your members
Ad Manager: Sales objective for Meta Ads
March 27, 2025
Our dev team continues to work toward the goal of making management of your ad campaigns directly inside of JourneyCARE as powerful as using Meta's own Ad Manager.
The latest update allows you to optimize your campaigns for high-value actions, such as purchases, lead generation, and customer inquiries. This feature is designed to help businesses reach people who are most likely to convert, increasing return on ad spend (ROAS).
We now fully support conversions from both website and messaging apps such as Facebook, Instagram, and Whatsapp.
An awesome new AI enhancement has been added to JourneyCARE accounts which will make it even easier for organizations to automate member experience design and administrative tasks. Simply type in natural language what you are trying to build and the platform will attempt to create that automation for you. As an example, you could ask the AI to create a sequence of emails that triggers when a tag is added and spaces the emails a week apart. You could also specify what you'd like the emails to be about. In just a few moments, the entire workflow is generated, including draft text for the emails NOTE: The content of *anything* that the AI writes in JourneyCARE will be much stronger if you go into Marketing --> Brand Board --> Brand Voice and answer the questions there. It allows the AI to know more about your organization, audience, and communication preferences so that the messages that it writes for you are more on-target with what will work for you.
If you're a chronic right clicker when you're using software, you'll be happy to know that we've added that capability in JourneyCARE. When you're working with your automations, simply right click for easy access to copy, move, paste, or add a note. It works exactly like you'd expect, reducing the number of clicks required to get to those important settings.
